{"title":"chicago-brochure-printing","description":"\u003ch4 dir=\"auto\"\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4 dir=\"auto\"\u003eWhen people talk about “text” vs “cover” weight paper, they’re referring to two different categories of thickness and stiffness—commonly used in printing and design.\u003c\/h4\u003e\n\u003ch5 dir=\"auto\"\u003e\u003cbr\u003e\u003c\/h5\u003e\n\u003ch4 dir=\"auto\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e \u003cstrong\u003eText Weight\u003c\/strong\u003e (sometimes called “book” paper)\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThinner, more flexible\u003c\/p\u003e\n\u003cp\u003eUsed for inside pages of books, brochures, magazines, flyers\u003c\/p\u003e\n\u003cp\u003eFeels like standard printer paper, but can vary in quality and thickness\u003c\/p\u003e\n\u003cp\u003eCommon weights: 60 lb, 70 lb, 80 lb, 100 lb text\u003c\/p\u003e\n\u003ch5 dir=\"auto\"\u003e\u003cbr\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eThink:\u003c\/strong\u003e easy to fold, good for reading, not very rigid\u003c\/p\u003e\n\u003ch5 dir=\"auto\"\u003e\u003cbr\u003e\u003c\/h5\u003e\n\u003ch4 dir=\"auto\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e \u003cstrong\u003eCover Weight\u003c\/strong\u003e (sometimes called “cardstock”)\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThicker, stiffer, more durable\u003c\/p\u003e\n\u003cp\u003eUsed for business cards, postcards, covers of booklets, greeting cards\u003c\/p\u003e\n\u003cp\u003eMuch harder to bend\u003c\/p\u003e\n\u003cp\u003eCommon weights: 65 lb, 80 lb, 100 lb, 120 lb cover\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eThink:\u003c\/strong\u003e sturdy, holds shape, more premium feel\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e Important: \u003c\/strong\u003eThe weights aren’t directly comparable\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eThis is where people get tripped up:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e80 lb text ≠ 80 lb cover\u003c\/p\u003e\n\u003cp\u003eEven though the numbers match, cover stock is much thicker\u003c\/p\u003e\n\u003ch5 dir=\"auto\"\u003e\u003cbr\u003e\u003c\/h5\u003e\n\u003cp\u003eThat’s because the “lb” rating is based on the weight of a specific number of sheets at a standard size—and text and cover use different base sizes.\u003c\/p\u003e\n\u003ch5 dir=\"auto\"\u003e\u003cbr\u003e\u003c\/h5\u003e\n\u003ch4 dir=\"auto\"\u003e\u003cstrong\u003e Simple rule of thumb\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eText = inside pages\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eCover = outer pages \/ anything needing stiffness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5 dir=\"auto\"\u003e\u003cbr\u003e\u003c\/h5\u003e\n\u003ch5 dir=\"auto\"\u003e\u003cstrong\u003e Rough equivalence\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e80 lb text ≈ 50–60 lb cover (in feel)\u003c\/p\u003e\n\u003cp\u003e100 lb text ≈ 65 lb cover\u003c\/p\u003e","products":[{"product_id":"brochures","title":"Custom Flyer \u0026 Booklet Printing","description":"\u003ch3\u003eCustom flyers and booklets are a professional way to promote your business, event, fundraiser, trade show, restaurant, or organization. AM Print Lab offers high-quality flyer and booklet printing for Chicago businesses looking for marketing materials that are easy to hand out, display, or mail. Perfect for menus, event programs, informational guides, catalogs, and promotional handouts.\u003c\/h3\u003e","brand":"AM Print Lab, LLC","offers":[{"title":"Default Title","offer_id":52511150604575,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/5412\/3039\/files\/1000015110_d6ae6bc4-3356-498b-a9ff-16878835951d.jpg?v=1779501221"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/5412\/3039\/collections\/28940857.jpg?v=1777841477","url":"https:\/\/amprintlab.com\/collections\/brochures-booklets.oembed","provider":"AM Print Lab, LLC","version":"1.0","type":"link"}