Custom Brochure & Booklet Printing in Chicago
Need professional brochures or booklets for your business, event, or marketing campaign?
AM Print Lab offers custom brochure and booklet printing in Chicago with fast turnaround times and personalized service.
Every order is tailored to your preferred size, paper stock, and finish to ensure your materials look polished and on-brand.
From marketing brochures and catalogs to informational booklets and event guides, we make it easy to create high-quality printed pieces that represent your business the right way.
Print what you need, without the guesswork
Fast Turnaround Custom Printing with Free Shipping Options & Personalized Support
How to Order Custom Printed Brochures & Booklets with AM Print Lab
When requesting a quote for your custom printed Brochures & Bookets. It helps to think about a few key details:
Understanding the difference between cover & text when referring to paper weight
When people talk about “text” vs “cover” weight paper, they’re referring to two different categories of thickness and stiffness—commonly used in printing and design.
Text Weight (sometimes called “book” paper)
Thinner, more flexible
Used for inside pages of books, brochures, magazines, flyers
Feels like standard printer paper, but can vary in quality and thickness
Common weights: 60 lb, 70 lb, 80 lb, 100 lb text
Think: easy to fold, good for reading, not very rigid
Cover Weight (sometimes called “cardstock”)
Thicker, stiffer, more durable
Used for business cards, postcards, covers of booklets, greeting cards
Much harder to bend
Common weights: 65 lb, 80 lb, 100 lb, 120 lb cover
Think: sturdy, holds shape, more premium feel
Important: The weights aren’t directly comparable
This is where people get tripped up:
80 lb text ≠ 80 lb cover
Even though the numbers match, cover stock is much thicker
That’s because the “lb” rating is based on the weight of a specific number of sheets at a standard size—and text and cover use different base sizes.
Simple rule of thumb
- Text = inside pages
- Cover = outer pages / anything needing stiffness
Rough equivalence
80 lb text ≈ 50–60 lb cover (in feel)
100 lb text ≈ 65 lb cover
print what you need, without the guesswork
